The hottest and unique culture boosts Anhui Heli t

2022-08-01
  • Detail

The unique culture has helped Anhui Heli to lead the industry for 23 years. Since its establishment in 1958, Anhui Heli has closely followed the pulse of the development of China's national heavy industry and has gone through more than 50 years of glorious history through ups and downs. Looking back on the past, Anhui Heli has always adhered to independent innovation, independent manufacturing, independent marketing and independent brands. It has made a step by step on the road of developing the national forklift industry, from small to large and from weak to strong. It has won remarkable achievements that have attracted the attention of the Chinese people and its peers in the world -- it has been the first in China's forklift industry for 23 consecutive years and has successfully ranked among the top 8 industrial vehicles in the world. All the world famous brands are famous for their unique cultural charm. The brand popularity of China's engineering vehicle industry is also increasing, constantly enriching and developing the connotation of the brand. Anhui Forklift Group Co., Ltd. (hereinafter referred to as Anhui Heli), which has entered the top 50 of the world's construction machinery as early as 2007 and the top 8 of the world's industrial vehicle industry in 2009, also has its own unique cultural characteristics

Anhui Heli R & D building

small tonnage internal combustion forklift general assembly line

since its establishment in 1958, Anhui Heli has closely followed the pulse of the development of China's national heavy industry and has gone through more than 50 years of glorious history. Looking back on the past, Anhui Heli has always adhered to independent innovation, independent manufacturing, independent marketing and independent brands. It has made a step by step on the road of developing the national forklift industry, from small to large and from weak to strong. It has won remarkable achievements that have attracted the attention of the Chinese people and its peers in the world -- it has been the first in China's forklift industry for 23 consecutive years and has successfully ranked among the top 8 industrial vehicles in the world. From the technical parameters of the microcomputer controlled universal testing machine for thermal insulation materials in the southern suburbs of Hefei to the modern Heli Industrial Park; From a state-owned factory with more than 1000 employees when the factory was built to a listed company with nearly 10000 employees today; From the small batch production of 631 5-ton forklifts and 3CH forklifts in the 1960s to the world forklift manufacturing base with an ultra long industrial chain of more than 1700 models and 512 products. What has changed is the company's regional location. What has changed is the successive Heli people. The increasingly diverse series of products have always been inherited and enriched by Heli's corporate culture accumulated over the past 50 years. It is under the unique cultural inspiration, encouragement and guidance of Heli from generation to generation that Heli people have created the legend of Anhui Heli, China Heli and the world Heli, and achieved a leap from seeking development to becoming the first in China and the eighth in the world. We have enough reasons to believe that under the guidance of Heli culture, heli forklift will realize the solemn declaration and commitment of China Heli to improve the future

On the evening of January 31, 2013, the No. 1 studio hall of Anhui new radio and Television Center was brightly lit, and the 2012 Anhui annual economic figures award ceremony was grandly held here. Zhangdejin, chairman of Anhui Forklift Group Co., Ltd., as the first of the top ten economic figures in Anhui in 2012, stood on the podium and accepted the on-site interview of wangxiaoya, a famous host of CCTV. After taking over the trophy presented by the organizing committee, chairman zhangdejin released the annual theme words and award speeches. When delivering his acceptance speech, chairman Zhang Dejin said with resounding voice: as an enterprise, responsibility means becoming a valuable enterprise; As an individual, we should have the courage to take on responsibilities, be good at taking on responsibilities, and be a person who contributes to the society; Nearly 10000 Heli employees watched the award ceremony live on TV. At the old cadres' Spring Festival tea party, an 80 year old Heli old employee burst into tears during chatting with the old cadres present. In his words of vicissitudes with Hefei accent, he brought all Heli people present to a scene decades ago: in order to revitalize the heavy machinery manufacturing industry, the first Heli people broke ground in the southern suburbs of Heli in july1958 to start the construction of a new Hefei mining machinery factory (the predecessor of Heli forklift truck). In order to complete the plant construction task as soon as possible and put it into production as soon as possible, heli people put forward the principle of "infrastructure construction while production". They adhere to the work of "white plus black" and "6+1". More than 1000 employees walk between the East and South gates of Hefei urban area every day to go to work. They dig and lift the soil, and carry out production while installing equipment. Even under such extremely difficult circumstances, in less than a year, they have built vehicles such as microcatheters, angiography catheters The guide tube and other rooms will be closed and some machine tools and equipment will be installed and put into use in succession. At that time, a doggerel poem was widely spread among the workers: create miracles in the sound of leaping forward, lift the crane from the ground, and put it into production in less than a year, which is rare in the history of industry. During this period, laoheli people built an immortal monument in the history of China's heavy machinery manufacturing industry by virtue of their hatred for slowness, unity and high efficiency

since the establishment of Heli forklift, with a high sense of mission and a strong sense of responsibility, heli forklift has always moved forward side by side with the country's national industry and bravely undertaken the task of revitalizing China's forklift industry. In the mid-1990s, China's forklift industry encountered a major crisis, the market was depressed, and the capital turnover was poor. At that time, Linde forklift, the world's No. 1 forklift, invested 1.4 billion yuan to enter the Chinese market, and the slogan was to defeat the joint force. But the decision made by Heli people at that time was: tighten your belt -- hold on! Up to now, in Heli forklift, employees often explain the enterprise's "enterprise character" in this way - people stop here, which means that if you want to do it, you will do it to the end. In the 1990s, heli Ren said so and did so, seeking to go public and solving the capital bottleneck; On the other hand, we should pay attention to scientific research investment, especially in core parts. In this way, heli forklift survived the most difficult stage in the history of enterprise development. Since 2000, the forklift market has recovered and maintained a rapid growth trend. The early investment and preparation of Heli have paid off. High quality and high service have quickly reversed the market pattern. Today, the national brand Heli firmly occupies more than 30% of the domestic market. Linde, who was covetous at that time, did not make a profit for many years and was effectively blocked in the Chinese market. History is always so similar. With a high sense of responsibility for bravely carrying the national forklift industry, heli people finally won the victory of China's Forklift defense war, and also achieved the absolute respect and admiration of the international forklift giant manufacturers

nowadays, forklifts dressed in Heli Hong are running smoothly in every inch of China, contributing to the steady development of the national economy. Let's praise Heli forklifts and Heli people for their responsibility

quality culture

the development of Heli brand is not plain sailing, and it has also experienced setbacks and even failures. Shanghai Hong Kong car return is a case that Heli's new employees must talk about every time during their factory entry education. Like the story of Haier smashing the refrigerator, it has formed a deep brand and historical memory in the hearts of Heli employees

in the late autumn of 1986, Shanghai port was very busy. At the same time, this year, we jointly made a batch of forklifts with imported technology, including 12 for export. This is the first batch of export products of Heli across the sea. Heli people are full of ambition. However, it is this batch of products that have been placed with many efforts and hopes that have been returned. The 12 forklifts were transported back to the company for disassembly and inspection, and it was found that the problem was the outsourced parts. The quality level of cooperative manufacturers has become the bottleneck to improve the product quality of Heli. This painful lesson deeply hurt Heli people, who are more deeply aware of the importance of product quality. Since then, heli has further accelerated the transformation and upgrading of key materials, integrated the production resources of forklift parts nationwide, mastered the core technology of independent production of core parts, and put forward the core value concept of people-oriented and returning the society with high-quality products, implemented high-quality projects, and regarded quality as the foundation of the enterprise's life. Since then, there has never been any return event due to quality of export forklifts, and the market share of domestic forklifts has also increased steadily. Join forces to actively promote quality engineering, improve quality, environmental protection, safety and other management systems, and have successively passed the EU CE safety certification, the U.S. EPA environmental protection certification, ISO9001, ISO14001, OHAs and other Ingeo formulas to provide better chemical resistance 18001 and other relevant authoritative certification for many common daily-use chemicals, and obtained a pass to enter the international market

nowadays, heli not only pays attention to product quality in R & D, design, manufacturing process control and sales service, but also sublimates quality into Heli's unique culture, thus forming Heli's unique competitive soft power that cannot be bought, stolen, disassembled and slipped away. Zhangdejin, chairman of Anhui Forklift Group, often said: character determines products, and products reflect character; What kind of quality an employee has will produce what kind of action. It is difficult for a low-quality employee to imagine that he can make a good product. Only when his quality rises to a certain level, coupled with the corresponding work skills, can he make a good product; In Heli, we not only manufacture high-quality products, but also create high-quality employees, so that the quality culture is deeply rooted in Heli

focus on culture

Heli was founded in 1958. Since 1963, heli has produced and sold 10000 forklifts in 30 years, 10000 in 3 years, 10000 in 1 year and 10000 in a single month. Heli has been working step by step, one step at a time, concentrating on nothing, and constantly refreshing its own records in the same industry in China. It is in such a solid and steady development journey that the joint force has also created the myth of Chinese industry - there has been no loss for a year since the establishment of the factory. Anhui Heli was listed on the main board in 1996, ranked among the top ten in the world forklift industry in 2006, and ranked among the top eight in the world forklift industry in 2009. For decades, heli has been focusing on the main business of industrial vehicles and key parts, doing fine, excellent and strong. Heli has not been involved in too much diversification beyond industrial vehicles. In the words of chairman Zhang Dejin, we should not follow the fashion and follow the trend. We should speak with products, quality and efficiency. Heli has made steady progress in technology research and development, process equipment, quality control, marketing network, brand influence and other aspects step by step, constantly pursuing perfection and excellence, and constantly seeking breakthroughs and improvements. It has formed an enterprise gene with a strong regional color of Anhui -- Taking the promotion of national brands as its own responsibility to realize the industry serving the country. Heli believes that if you pay, you will be rewarded. Therefore, we have always focused on technological innovation. Through continuous accumulation and exploration, we have carried out technological innovation in the direction of energy conservation, environmental protection and intelligence

for more than 50 years, heli has always taken prudence and focus as the password for success. The corporate culture has been adhered to, inherited and promoted, as it was before, now and in the future

Lean culture

the outbreak of the global financial crisis in 2008 led to a sharp decline in orders and a serious shortage of production tasks. At this critical moment, the joint force decisively introduced the lean production mode, which greatly improved the production efficiency and saved the enterprise. Since then, lean and Heli have become bound together, and gradually integrated with Heli's own culture in Heli to become a brand-new Lean culture with Heli's mode. In the view of enterprise managers outside Heli, lean is a mode of production and a management tool, but in the view of nearly 10000 Heli employees, it is an attitude, an idea, a realm and even a culture

join forces Lean Culture in

Copyright © 2011 JIN SHI